Netflix: Short films are accessible now through media such as Netflix, the trailer for the award winning show "Breaking Bad" available for free with Netflix's free one month trial, the trailer was also internationally broadcast on HBO. all of the TV shows and films on Netflix were originally streamed in WMV3 and WMA but now Netflix utilises Microsofts SilverLight technology and stream their movies and shows in Vc-1 advanced profile encoding with play ready DRM (Digital Rights Management). the movies and shows can be viewed in full HD 1920p -1080p however they can also be viewed in standard definition 640p-480p.
DVD: DVD's are a popular way to buy and watch films at home. the vast majority of DVD's use the VOB format and are viewed at 720p-480p
DIVX: is a company which helps their consumers convert any file format to any device or platform. Divx also create distribute and license digital video technologies for home and on the go entertainment systems. with Divx Plus streaming, you can view videos at
2D Elements - in almost every advert ever made there are 2D elements which can be used to animate certain points in adverts. the advert i chose to illustrate my point is the 2014 Comedy Central advert (http://www.youtube.com/watch?v=acvqcjf_EWc ). At the very start of this advert there are three 2D elements the Background, Roast chicken and a little square, at first the little box is placed next to the chicken, the 2D box then is personified and jumps into the air and takes a "bite" out of the chicken this is simply done by using the position and rotation keyframes two animate both 2D elements. The chicken is also probably a PSD file which would allow the visual effects artist to rub out or cut a bite shape out of the chicken and then send back to After effects to finish the Bite effect by cutting the full chicken and replacing it with the bitten chicken. the rest of the advert is cutting an adding different layers and a montage of the Anger Management show, and at the end before the slow-mo explosion there is a mini animation which makes the whole advert feel like a continuous animation, at the end of the montage a little box which is really a mask of a huge box is positioned key-framed onto the screen and then is stretched within a rough five Keyframe space by pulling the top of the mask to the top of the screen which makes the viewer think that the little box is dragging the background layer down onto the screen.
3D - Elements - 3D elements are becoming more popular in modern adverts for instance in the promo video for HTC's One Max (http://www.youtube.com/watch?v=6ULZ0Ar64tw) the majority of the video uses 3D Elements. at the start of the video there are many shots of the Phone rotating and the camera following a curve on the phone, this is done by compositing many different layers created in Photoshop and then sent to after effects, put together and rotated using position and rotation Keyframes, the visual effects artist would have also created a virtual 3D camera which would analyse and scan the image so the camera would be able to pan around the image and use all of the other functions that a real camera would have.
Mattes - https://www.youtube.com/watch?v=TaVFCdwT0hk this is the 2004 iPod advert, the advert is internationally popular as the video is silhouettes of people dancing. however this effect was not achieved on set, this effect was achieved in the post-production stages. they would have filmed normally on a green screen with track points positioned in specific places so that the visual effects artists would know exactly where the actor is moving so when they add a background the actor will not blend or move behind it, in after effects there is a technique called masking, this is where you cut out a back ground or a thing from the image and you can either substitute it for another image or you can leave it with it just being the background colour which is what apple did for the iPod advert.
Alpha Channels - RGB(Red, Green, Blue) channels are used in every piece of visual media as these are the basic principals of colour in making films. however sometimes certain projects use RGBA which is the Red, Green, Blue and Alpha, Alpha is the fourth Channel of the RGBA and is primarily used to communicate the transparency information through to the image. for instance usually in videos black backgrounds or logos etc are the transparency channel conveyed by the background colour open in the project at the time as there isn't a layer to fill that blank space.
Key-Frames - key-frames are the barebones of any type of animation being that an effect, animated characters etc. https://www.youtube.com/watch?v=S2nBBMbjS8w this is the 2012 advert for Coca-Cola which is completely animated. to achieve this animated advert the animators would have used hundreds of keyframes which will be attached to various functions which again are attached to different body parts, facial muscles and multiple other moving bits. commonly the keyframes are linked to functions like position, scale, anchor point, rotation, opacity etc.
Layers: - In any form of media there are layers, layers are the elements which combine and create the finished product. https://www.youtube.com/watch?v=LsJiGF_Groo in this advert there are many layers that are merged together from the actual footage, visual effects, colour grading. On any editing software for any project there will be a tab which will have multiple layers consisting of various file types, generally each layer will be visually significant and should be able to be toggled on and off which allows you to see the product without that specific layer allowing you to correct, change or add to the project.
Wednesday 12 March 2014
Monday 3 March 2014
Corporate Promo Video
Market / Traget Audience
For my research into the target audience we decided to use their Facebook page to depict their target audience, as many people these days are familiar and use on a daily basis social media most of the people visiting their Facebook page were around the age of 18-25 years old. the vast majority of the audience are also into other dance, club, drinking pages.
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