Generally during the "producing sound" process the people you would have on hand to help decide what type of music, effects you would like would be the director, sound designer, foley artist and any artists or musicians you would like help to plan. primarily you would have the director there guiding people and telling everybody the sort of track he would like to hear, compared to if he wasn't there nobody would know what to do as they wouldn't know what the director wants without any sense of direction. likewise you would need the sound designer to work with the director discussing what he/she can do in terms of placing the sound in certain scenes and possibly playing with different mixes or play other similar tracks which could further guide everyone to deciding a soundtrack. you may also need the foley artist to help decide where and where not there should be foley sound in the scene, and also to discuss blending the foley with the soundtrack produced by the sound designer. if you would like a lyrical score also, musicians and artists can work with the sound designer to work on an idea for a song.
also during the sound production process, the director and sound designer will go through each scene and sound spot. this is where the director and sound team will devise a schedule which will organise what needs to be created or placed in each part of the scene.
once the sound has been produced and has been added to the scene the sound team will picture lock the scene, which means that the team can no longer edit the sound in the scene and the scene or shot has been locked and ready for the team who edits the whole film together.
when recording sound it doesn't always go to plan, so generally on set there is always a back up plan. for instance if you decide to shoot an important conversation in Liverpool street station the sound team will have to consider the amount of people there but also the echo as its a big station so maybe a boom mic would be appropriate for this particular scene however if this fails somehow, a back up mic like a shot gun mic could achieve similar results as it is directional meaning if you point it at the actor it will only pick up what they are saying, its also big enough to be placed on the end of a boom pole.
planning what type of sounds you would like in the shots are also important as you need to know how you are going to record these sounds. so if you want to have explosion sounds you will probably have to record them on sight in a safe area or use stock footage, whereas if you want to emphasise somebodies walk you may want to ask the foley artist to record some foot steps in the studio using a shot gun mic which allows sound to be picked up from multiple areas but is directional so if you are recording the footsteps with a crowd behind you the mic will pick up more of the actual footsteps because the mic is facing the other way. if you have recorded dialogue on top of a mountain where its very windy you may want to ask the sound designer to record the same dialogue in the studio to be dubbed over the top of the footage, this is called A.D.R (automated dialogue replacement), during the process of recording A.D.R the actor which was in the scene will watch the footage whilst following with the script, after the actor is familiar with the scene he/she will begin to rein act the dialogue and the sour designer will match the dialogue being recorded with the scene until both the the footage and the sound sync.
Thursday, 8 May 2014
Thursday, 24 April 2014
Film Crit Hulk - Character Tree
For this short essay I have decided to type in capitals because the person who invented this character tree types in capitals because he/she is imitating the fictional character Hulk.
FEET
WHAT DOES THIS PERSON LOOK LIKE ?
MY PROTAGONIST IS FEMALE, SHORT, PALE SKINED, ALWAYS COVERS HERSELF IN DARK CLOTHES HER HAIR IS PLACED IN FRONT COVERING MOST OF HER EYES.
WHERE DO THEY LIVE ?
SHE LIVES IN A MESSY HOUSE WHICH REFLECTS HER PERSONALITY
WHERE DID THEY GO TO SCHOOL ?
MY PROTAGONIST WENT TO A SMALL PRIMARY SCHOOL IN HER LOCAL TOWN, SHE ALSO MOVED TO A DIFFERENT TOWN WHERE SHE WENT TO A WELL KNOWN HIGH SCHOOL. HOWEVER SHE DROPPED OUT MID WAY DUE TO BULLYING.
DO THEY HAVE TATTOOS ? WHY ?
SHE HAS HALF A SLEEVE TATTOO ON HER RIGHT ARM MAINLY CONSISTING OF SKULLS, DRAGONS AND FIRE. THIS IS BECAUSE SHE FEELS IT REFLECTS HER LIFESTYLE BUT IN REALITY ITS WHAT SHE THINK SHE IS WHEN SHE IS HIGH.
WHO IS THEIR BEST FRIEND ?
SHE DOSENT HAVE A BEST FRIEMD BECAUSE SHE IS A VERY ANTISOCIAL PERSON
WHAT IS THEIR OCCUPATION ?
DRUG DEALER AT TIMES...
GROIN AND GUTS
WHAT DO THEY WANT ?
SHE WANTS OUT OF HER CURRENT LFESTYLE AFTER THE TRAUMATIC EVENT SHE WITNESSED
HOW DOES THEIR SEXUALITY MANIFEST ITSELF ?
EVEN THOUGH SHE IS VERY ANTISOCIAL HER SEXUALITY DOES INJECT HER MIND WITH FANTASIES ABOUT HAVING A BOYFIREND
WHAT DO THEY FEEL ABOUT THE CLASSIC "SINS" (GREED, LUST, ENVY ETC.)WHAT ABOUT THEM IS REALLY PUERILE ?
DUE TO MY PROTAGONIST BEING A DRUG DEALER AND ABUSER SHE FEELS HEVAILY ABOUT GREED AS SHE CANT GET ENOUGH. SHE DOSENT HAVE ANY BELIEFES AS SHE THINKS ITS A WAIST OF TIME. AND ALSO AT TIMES SHE CAN SEEM QUITE SELFISH BUT REALLY SHE CANT SEE THE BIGGER PICTURE.
HEART
WHAT DOES THIS PERSON NEED ?
MY PROTAGONIST NEEDS TO OPEN THEIR EYES AND ACCEPT THEIR RESPONIBILITY AS WELL AS GAIN A HUMAN CONECTION TO FULLY STEP OUT OF THEIR PREVIOUS LIFESTYLE.
WHAT WILL MAKE THEM A MORE FUNCTIONAL PERSON ?
QUITTING DRUGS AND SOCIALISING MORE WILL BREAK HER OUT OF HER SHELL
DO THEY NEED TO FIND SELF-CONFIDENCE ? HUMILITY ?
SHE DOES NEED TO FIND SELF-CONFIDENCE AND ALSO NOTICE THAT SHE IS IMPORTANT TO HER PARENTS AND OTHER FAMILY MEMBERS SHE HAS SHUT OUT.
DO THEY NEED TO PROVIDE FOR THEIR FAMILY ?
SHE DOSENT NEED TO PROVIDE FOR HER FAMILY DUE TO HER COMPLETE LACK OF COMMUNICATION WITH HER FAMILY, SHE FEELS THAT SHE IS UNIMPORTANT AND DOES NOT DESERVE TO LIVE WITH HER PARENTS AS SHE IS ASHAMED OF WHAT SHE IS(THINGS LIKE SHES A DRUG DEALER AND ABUSER SHE CANT TALK TO ANYONE AS NOBODY IS EVER GOOD ENOUGH TO TALK TO)
THROAT
HOW DOES THIS PERSON SOUND ?
QUIET, KEEP TO HERSELF, SHY
HOW DO THEY PROJECT THEMSELVES ?
DUE TO HER SHYNESS SHE DOSENT REALLY PROJECT HERSELF IN ANY WAY
HOW DO THEY TRY TO COME OFF TOOTHER PEOPLE ?
SHE TRIES TO COME OFF AS AN INTIMIDATING PERSON, SHE THINKS THAT EVERYBODY FEARS HER, THAT SHE KNOWS EVERYTHING.
HOW DO THEY ACTUALLY COME OFF TO OTHER PEOPLE ?
BUT HOW SHE REALLY COMES ACROSS IS AN ANTI-SOCIAL DRUGGIE
LEFT CHEEK
WHAT IS THEIR INTELLIGENCE ?
SHE ISNT THE BRIGHTEST DAISY IN THE FIELD DUE TO DROPPING OUT MID WAY THROUGH SCHOOL, HOWEVER SHE IS QUITE STREET SMART AS SHE KNOWS HOW CERTAIN PEOPLE WILL ACT FROM SELLING DRUGS ON THE STREET AND GENERALLY FLOATING AROUND.
HOW DOES THIS MAIFEST ITSELF ?
THIS MAY SHOW THROUGH HOW SHE SPEAKS ABOUT CERTAIN THINGS. FOR INSTANCE IF SHE IS CONVERSATING ABOUT SOMETHING ACADEMIC SHE WILL GIVE BRIEF ANSWERS.
HOW PRACTICAL ARE THEY ?
SHE IS QUITE PRACTICAL WITH DEALING WITH THINGS ON THE STREET
HOW DO THEY SOLVE PROBLEMS ?
USUALLY IF SHE HAS A PROBLEM SHE WILL FORGET ABOUT IT AND DEAL WITH IT IN SOME SORT OF ARGUMENT.
RIGHT CHEEK
WHAT IS THEIR CREATIVE/ARTISTIC CAPACITY ?
HER CAPACITY FOR CREATIVITY / ARTISTIC THINGS IS VERY LITTLE WHICH SHOWS THROUGH HER TATTOOS AS THEY ARE MOSTLY THINGS THAT LOOKED COOL AT THE TIME.
WHAT ELEMENTS ARE NOT PRACTICAL ?
THE ELEMENTS THAT ARE NOT PRACTICAL ARE HER DRUG ABUSEMENT WHICH STOP HER FROM SUPLLYING HER BODY WITH THE RIGHT FOODS BECAUSE SHE CAN NOT AFFORD TO PROVIDE FOR HERSELF.
WHAT IS THEIR SPIRITUALITY ?
SHE DOSENT HAVE ANY SPIRITUALITY AS SHE DOSENT SEE ANY POINT IN BELIVING.
CROWN
WHAT ARE THEIR DEFINING MEMORIES ?
HER DEFINING MEMORY IS BEFORE SHE MOVED TO HER NEW TOWN WHEN SHE LIVED WITH HER PARENTS, HER MUM SIMPLY GAVE HER A HUG.
HOW, IN A NUTSHELL DO THEY BEHAVE ?
MY PROTAGONIST IS A SHY, NO SELF-RESPECT PERSON WHO DOSENT CARE WHERE SHE'LL END UP TOMORROW AS LONG S SHE IS HIGH AND AWAY FROM EVERYONE.
FEET
WHAT DOES THIS PERSON LOOK LIKE ?
MY PROTAGONIST IS FEMALE, SHORT, PALE SKINED, ALWAYS COVERS HERSELF IN DARK CLOTHES HER HAIR IS PLACED IN FRONT COVERING MOST OF HER EYES.
WHERE DO THEY LIVE ?
SHE LIVES IN A MESSY HOUSE WHICH REFLECTS HER PERSONALITY
WHERE DID THEY GO TO SCHOOL ?
MY PROTAGONIST WENT TO A SMALL PRIMARY SCHOOL IN HER LOCAL TOWN, SHE ALSO MOVED TO A DIFFERENT TOWN WHERE SHE WENT TO A WELL KNOWN HIGH SCHOOL. HOWEVER SHE DROPPED OUT MID WAY DUE TO BULLYING.
DO THEY HAVE TATTOOS ? WHY ?
SHE HAS HALF A SLEEVE TATTOO ON HER RIGHT ARM MAINLY CONSISTING OF SKULLS, DRAGONS AND FIRE. THIS IS BECAUSE SHE FEELS IT REFLECTS HER LIFESTYLE BUT IN REALITY ITS WHAT SHE THINK SHE IS WHEN SHE IS HIGH.
WHO IS THEIR BEST FRIEND ?
SHE DOSENT HAVE A BEST FRIEMD BECAUSE SHE IS A VERY ANTISOCIAL PERSON
WHAT IS THEIR OCCUPATION ?
DRUG DEALER AT TIMES...
GROIN AND GUTS
WHAT DO THEY WANT ?
SHE WANTS OUT OF HER CURRENT LFESTYLE AFTER THE TRAUMATIC EVENT SHE WITNESSED
HOW DOES THEIR SEXUALITY MANIFEST ITSELF ?
EVEN THOUGH SHE IS VERY ANTISOCIAL HER SEXUALITY DOES INJECT HER MIND WITH FANTASIES ABOUT HAVING A BOYFIREND
WHAT DO THEY FEEL ABOUT THE CLASSIC "SINS" (GREED, LUST, ENVY ETC.)WHAT ABOUT THEM IS REALLY PUERILE ?
DUE TO MY PROTAGONIST BEING A DRUG DEALER AND ABUSER SHE FEELS HEVAILY ABOUT GREED AS SHE CANT GET ENOUGH. SHE DOSENT HAVE ANY BELIEFES AS SHE THINKS ITS A WAIST OF TIME. AND ALSO AT TIMES SHE CAN SEEM QUITE SELFISH BUT REALLY SHE CANT SEE THE BIGGER PICTURE.
HEART
WHAT DOES THIS PERSON NEED ?
MY PROTAGONIST NEEDS TO OPEN THEIR EYES AND ACCEPT THEIR RESPONIBILITY AS WELL AS GAIN A HUMAN CONECTION TO FULLY STEP OUT OF THEIR PREVIOUS LIFESTYLE.
WHAT WILL MAKE THEM A MORE FUNCTIONAL PERSON ?
QUITTING DRUGS AND SOCIALISING MORE WILL BREAK HER OUT OF HER SHELL
DO THEY NEED TO FIND SELF-CONFIDENCE ? HUMILITY ?
SHE DOES NEED TO FIND SELF-CONFIDENCE AND ALSO NOTICE THAT SHE IS IMPORTANT TO HER PARENTS AND OTHER FAMILY MEMBERS SHE HAS SHUT OUT.
DO THEY NEED TO PROVIDE FOR THEIR FAMILY ?
SHE DOSENT NEED TO PROVIDE FOR HER FAMILY DUE TO HER COMPLETE LACK OF COMMUNICATION WITH HER FAMILY, SHE FEELS THAT SHE IS UNIMPORTANT AND DOES NOT DESERVE TO LIVE WITH HER PARENTS AS SHE IS ASHAMED OF WHAT SHE IS(THINGS LIKE SHES A DRUG DEALER AND ABUSER SHE CANT TALK TO ANYONE AS NOBODY IS EVER GOOD ENOUGH TO TALK TO)
THROAT
HOW DOES THIS PERSON SOUND ?
QUIET, KEEP TO HERSELF, SHY
HOW DO THEY PROJECT THEMSELVES ?
DUE TO HER SHYNESS SHE DOSENT REALLY PROJECT HERSELF IN ANY WAY
HOW DO THEY TRY TO COME OFF TOOTHER PEOPLE ?
SHE TRIES TO COME OFF AS AN INTIMIDATING PERSON, SHE THINKS THAT EVERYBODY FEARS HER, THAT SHE KNOWS EVERYTHING.
HOW DO THEY ACTUALLY COME OFF TO OTHER PEOPLE ?
BUT HOW SHE REALLY COMES ACROSS IS AN ANTI-SOCIAL DRUGGIE
LEFT CHEEK
WHAT IS THEIR INTELLIGENCE ?
SHE ISNT THE BRIGHTEST DAISY IN THE FIELD DUE TO DROPPING OUT MID WAY THROUGH SCHOOL, HOWEVER SHE IS QUITE STREET SMART AS SHE KNOWS HOW CERTAIN PEOPLE WILL ACT FROM SELLING DRUGS ON THE STREET AND GENERALLY FLOATING AROUND.
HOW DOES THIS MAIFEST ITSELF ?
THIS MAY SHOW THROUGH HOW SHE SPEAKS ABOUT CERTAIN THINGS. FOR INSTANCE IF SHE IS CONVERSATING ABOUT SOMETHING ACADEMIC SHE WILL GIVE BRIEF ANSWERS.
HOW PRACTICAL ARE THEY ?
SHE IS QUITE PRACTICAL WITH DEALING WITH THINGS ON THE STREET
HOW DO THEY SOLVE PROBLEMS ?
USUALLY IF SHE HAS A PROBLEM SHE WILL FORGET ABOUT IT AND DEAL WITH IT IN SOME SORT OF ARGUMENT.
RIGHT CHEEK
WHAT IS THEIR CREATIVE/ARTISTIC CAPACITY ?
HER CAPACITY FOR CREATIVITY / ARTISTIC THINGS IS VERY LITTLE WHICH SHOWS THROUGH HER TATTOOS AS THEY ARE MOSTLY THINGS THAT LOOKED COOL AT THE TIME.
WHAT ELEMENTS ARE NOT PRACTICAL ?
THE ELEMENTS THAT ARE NOT PRACTICAL ARE HER DRUG ABUSEMENT WHICH STOP HER FROM SUPLLYING HER BODY WITH THE RIGHT FOODS BECAUSE SHE CAN NOT AFFORD TO PROVIDE FOR HERSELF.
WHAT IS THEIR SPIRITUALITY ?
SHE DOSENT HAVE ANY SPIRITUALITY AS SHE DOSENT SEE ANY POINT IN BELIVING.
CROWN
WHAT ARE THEIR DEFINING MEMORIES ?
HER DEFINING MEMORY IS BEFORE SHE MOVED TO HER NEW TOWN WHEN SHE LIVED WITH HER PARENTS, HER MUM SIMPLY GAVE HER A HUG.
HOW, IN A NUTSHELL DO THEY BEHAVE ?
MY PROTAGONIST IS A SHY, NO SELF-RESPECT PERSON WHO DOSENT CARE WHERE SHE'LL END UP TOMORROW AS LONG S SHE IS HIGH AND AWAY FROM EVERYONE.
Wednesday, 23 April 2014
Evaluation
The brief that we were assigned asked us to create a corporate promo video, in which we had to go out and find our own clients (that actually existed). the brief stated that we had to fully produce this video which meant we had to work through all production stages, pre-production : research into the company, sound planning and other necessary production planning like storyboards, script, location reports etc. production shooting the actual footage ready for the post-production stage in which we have to edit the video and do any important effects.
For this project we designed a brief for our client which they could tell us exactly what they want, the timescale that they want and any other specifics they want included. Our client was the manager of the Royal Hotel, the brief was quite tough due to the client being "laid back" and "easy going" about the brief as the client was quite indecisive about what she wanted which meant there really wasn't any negotiation process. our brief included a short schedule that mainly included the time and dates which we said we would have certain things completed by like the pre-production, shooting , and edited by. as a group we all stuck to the brief and completed the various details to the agreed times and dates. However we handed the video to our client late as i left the editing to late, although our client was fine with the lateness and satisfied with the video, we handed the video on a dvd as back-up and transferred the same video onto their pc via my usb.
I feel that the communication between my group and the client was good as we met in person once a week discussing any changes, new developments or issues, we did this mainly for quick response feedback so if they had any problems we could fix them and update them the following week. This worked well as we didn't really have any issues but our client preferred to hear any issues and discuss anything else they want in person.
In conclusion this was an interesting and insightful project as we experienced working with a real client and having to work to deadlines. This meant we had to have a good relationship and communication with our client which we did. Due to having a real client I felt this project more stressful compared to my own projects as we worked to an agreement through the brief, which meant if I wanted to change anything I would have to make sure the client was ok with it first.
For this project we designed a brief for our client which they could tell us exactly what they want, the timescale that they want and any other specifics they want included. Our client was the manager of the Royal Hotel, the brief was quite tough due to the client being "laid back" and "easy going" about the brief as the client was quite indecisive about what she wanted which meant there really wasn't any negotiation process. our brief included a short schedule that mainly included the time and dates which we said we would have certain things completed by like the pre-production, shooting , and edited by. as a group we all stuck to the brief and completed the various details to the agreed times and dates. However we handed the video to our client late as i left the editing to late, although our client was fine with the lateness and satisfied with the video, we handed the video on a dvd as back-up and transferred the same video onto their pc via my usb.
I feel that the communication between my group and the client was good as we met in person once a week discussing any changes, new developments or issues, we did this mainly for quick response feedback so if they had any problems we could fix them and update them the following week. This worked well as we didn't really have any issues but our client preferred to hear any issues and discuss anything else they want in person.
In conclusion this was an interesting and insightful project as we experienced working with a real client and having to work to deadlines. This meant we had to have a good relationship and communication with our client which we did. Due to having a real client I felt this project more stressful compared to my own projects as we worked to an agreement through the brief, which meant if I wanted to change anything I would have to make sure the client was ok with it first.
ideas for FMP (Final Major Project)
the first idea I thought of was in class. it would be a psychological thriller / drama. the plot is about four siblings who have killed their parents for their wealth, the siblings are very well off. the siblings are now in their late teens and are still living off of their parents when one day the parents tell the siblings that they will not be able to support them anymore, so the siblings are very distraught about this and plot a plan to kill their parents and take hold of their inheritance.
My second idea is a science fiction thriller, my main protagonist is stuck on a deserted planet for an unknown reason and must venture through a maze of petrified people that will not tell him anything due to the people in charge are monitoring him, after this a strange old woman whispers in his ear which reveals there is a bigger picture...
My third idea is a horror, a serial killer who we root for bites more than he can chew when his routine is messed up when a much bigger opponent is immune to the drug our serial killer uses on his victims to send them into a harmless sleep ready for the knife and table.
My fourth idea is another horror but with a sic-fi sub genre, your average nerdy teenager bullied at school, at the bottom of the popularity chain etc. is threatened by the bully that he will kill his parents whilst they sleep, so taking a chemical injection hoping that it is some sort of steroid to make him stronger the boys eyes turn to black and his entire body turns into a very pale colour almost white, his brain is erratically startled into a creature of the night and the boy hints down this bully who made the threat.
My final idea is a psychological drama, my protagonist Hannah (protagonist) is a lowlife drug abuser, scraping her rent. But on a cold winter day she is thrown into a life threatening ordeal after a body is tossed into a river. This is the idea I used due to the realism of it as it is alot more affordable and simpler for me to shoot as most shots do not require heavy visual effects
My second idea is a science fiction thriller, my main protagonist is stuck on a deserted planet for an unknown reason and must venture through a maze of petrified people that will not tell him anything due to the people in charge are monitoring him, after this a strange old woman whispers in his ear which reveals there is a bigger picture...
My third idea is a horror, a serial killer who we root for bites more than he can chew when his routine is messed up when a much bigger opponent is immune to the drug our serial killer uses on his victims to send them into a harmless sleep ready for the knife and table.
My fourth idea is another horror but with a sic-fi sub genre, your average nerdy teenager bullied at school, at the bottom of the popularity chain etc. is threatened by the bully that he will kill his parents whilst they sleep, so taking a chemical injection hoping that it is some sort of steroid to make him stronger the boys eyes turn to black and his entire body turns into a very pale colour almost white, his brain is erratically startled into a creature of the night and the boy hints down this bully who made the threat.
My final idea is a psychological drama, my protagonist Hannah (protagonist) is a lowlife drug abuser, scraping her rent. But on a cold winter day she is thrown into a life threatening ordeal after a body is tossed into a river. This is the idea I used due to the realism of it as it is alot more affordable and simpler for me to shoot as most shots do not require heavy visual effects
Wednesday, 12 March 2014
Going Viral - Case Study
Netflix: Short films are accessible now through media such as Netflix, the trailer for the award winning show "Breaking Bad" available for free with Netflix's free one month trial, the trailer was also internationally broadcast on HBO. all of the TV shows and films on Netflix were originally streamed in WMV3 and WMA but now Netflix utilises Microsofts SilverLight technology and stream their movies and shows in Vc-1 advanced profile encoding with play ready DRM (Digital Rights Management). the movies and shows can be viewed in full HD 1920p -1080p however they can also be viewed in standard definition 640p-480p.
DVD: DVD's are a popular way to buy and watch films at home. the vast majority of DVD's use the VOB format and are viewed at 720p-480p
DIVX: is a company which helps their consumers convert any file format to any device or platform. Divx also create distribute and license digital video technologies for home and on the go entertainment systems. with Divx Plus streaming, you can view videos at
2D Elements - in almost every advert ever made there are 2D elements which can be used to animate certain points in adverts. the advert i chose to illustrate my point is the 2014 Comedy Central advert (http://www.youtube.com/watch?v=acvqcjf_EWc ). At the very start of this advert there are three 2D elements the Background, Roast chicken and a little square, at first the little box is placed next to the chicken, the 2D box then is personified and jumps into the air and takes a "bite" out of the chicken this is simply done by using the position and rotation keyframes two animate both 2D elements. The chicken is also probably a PSD file which would allow the visual effects artist to rub out or cut a bite shape out of the chicken and then send back to After effects to finish the Bite effect by cutting the full chicken and replacing it with the bitten chicken. the rest of the advert is cutting an adding different layers and a montage of the Anger Management show, and at the end before the slow-mo explosion there is a mini animation which makes the whole advert feel like a continuous animation, at the end of the montage a little box which is really a mask of a huge box is positioned key-framed onto the screen and then is stretched within a rough five Keyframe space by pulling the top of the mask to the top of the screen which makes the viewer think that the little box is dragging the background layer down onto the screen.
3D - Elements - 3D elements are becoming more popular in modern adverts for instance in the promo video for HTC's One Max (http://www.youtube.com/watch?v=6ULZ0Ar64tw) the majority of the video uses 3D Elements. at the start of the video there are many shots of the Phone rotating and the camera following a curve on the phone, this is done by compositing many different layers created in Photoshop and then sent to after effects, put together and rotated using position and rotation Keyframes, the visual effects artist would have also created a virtual 3D camera which would analyse and scan the image so the camera would be able to pan around the image and use all of the other functions that a real camera would have.
Mattes - https://www.youtube.com/watch?v=TaVFCdwT0hk this is the 2004 iPod advert, the advert is internationally popular as the video is silhouettes of people dancing. however this effect was not achieved on set, this effect was achieved in the post-production stages. they would have filmed normally on a green screen with track points positioned in specific places so that the visual effects artists would know exactly where the actor is moving so when they add a background the actor will not blend or move behind it, in after effects there is a technique called masking, this is where you cut out a back ground or a thing from the image and you can either substitute it for another image or you can leave it with it just being the background colour which is what apple did for the iPod advert.
Alpha Channels - RGB(Red, Green, Blue) channels are used in every piece of visual media as these are the basic principals of colour in making films. however sometimes certain projects use RGBA which is the Red, Green, Blue and Alpha, Alpha is the fourth Channel of the RGBA and is primarily used to communicate the transparency information through to the image. for instance usually in videos black backgrounds or logos etc are the transparency channel conveyed by the background colour open in the project at the time as there isn't a layer to fill that blank space.
Key-Frames - key-frames are the barebones of any type of animation being that an effect, animated characters etc. https://www.youtube.com/watch?v=S2nBBMbjS8w this is the 2012 advert for Coca-Cola which is completely animated. to achieve this animated advert the animators would have used hundreds of keyframes which will be attached to various functions which again are attached to different body parts, facial muscles and multiple other moving bits. commonly the keyframes are linked to functions like position, scale, anchor point, rotation, opacity etc.
Layers: - In any form of media there are layers, layers are the elements which combine and create the finished product. https://www.youtube.com/watch?v=LsJiGF_Groo in this advert there are many layers that are merged together from the actual footage, visual effects, colour grading. On any editing software for any project there will be a tab which will have multiple layers consisting of various file types, generally each layer will be visually significant and should be able to be toggled on and off which allows you to see the product without that specific layer allowing you to correct, change or add to the project.
DVD: DVD's are a popular way to buy and watch films at home. the vast majority of DVD's use the VOB format and are viewed at 720p-480p
DIVX: is a company which helps their consumers convert any file format to any device or platform. Divx also create distribute and license digital video technologies for home and on the go entertainment systems. with Divx Plus streaming, you can view videos at
2D Elements - in almost every advert ever made there are 2D elements which can be used to animate certain points in adverts. the advert i chose to illustrate my point is the 2014 Comedy Central advert (http://www.youtube.com/watch?v=acvqcjf_EWc ). At the very start of this advert there are three 2D elements the Background, Roast chicken and a little square, at first the little box is placed next to the chicken, the 2D box then is personified and jumps into the air and takes a "bite" out of the chicken this is simply done by using the position and rotation keyframes two animate both 2D elements. The chicken is also probably a PSD file which would allow the visual effects artist to rub out or cut a bite shape out of the chicken and then send back to After effects to finish the Bite effect by cutting the full chicken and replacing it with the bitten chicken. the rest of the advert is cutting an adding different layers and a montage of the Anger Management show, and at the end before the slow-mo explosion there is a mini animation which makes the whole advert feel like a continuous animation, at the end of the montage a little box which is really a mask of a huge box is positioned key-framed onto the screen and then is stretched within a rough five Keyframe space by pulling the top of the mask to the top of the screen which makes the viewer think that the little box is dragging the background layer down onto the screen.
3D - Elements - 3D elements are becoming more popular in modern adverts for instance in the promo video for HTC's One Max (http://www.youtube.com/watch?v=6ULZ0Ar64tw) the majority of the video uses 3D Elements. at the start of the video there are many shots of the Phone rotating and the camera following a curve on the phone, this is done by compositing many different layers created in Photoshop and then sent to after effects, put together and rotated using position and rotation Keyframes, the visual effects artist would have also created a virtual 3D camera which would analyse and scan the image so the camera would be able to pan around the image and use all of the other functions that a real camera would have.
Mattes - https://www.youtube.com/watch?v=TaVFCdwT0hk this is the 2004 iPod advert, the advert is internationally popular as the video is silhouettes of people dancing. however this effect was not achieved on set, this effect was achieved in the post-production stages. they would have filmed normally on a green screen with track points positioned in specific places so that the visual effects artists would know exactly where the actor is moving so when they add a background the actor will not blend or move behind it, in after effects there is a technique called masking, this is where you cut out a back ground or a thing from the image and you can either substitute it for another image or you can leave it with it just being the background colour which is what apple did for the iPod advert.
Alpha Channels - RGB(Red, Green, Blue) channels are used in every piece of visual media as these are the basic principals of colour in making films. however sometimes certain projects use RGBA which is the Red, Green, Blue and Alpha, Alpha is the fourth Channel of the RGBA and is primarily used to communicate the transparency information through to the image. for instance usually in videos black backgrounds or logos etc are the transparency channel conveyed by the background colour open in the project at the time as there isn't a layer to fill that blank space.
Key-Frames - key-frames are the barebones of any type of animation being that an effect, animated characters etc. https://www.youtube.com/watch?v=S2nBBMbjS8w this is the 2012 advert for Coca-Cola which is completely animated. to achieve this animated advert the animators would have used hundreds of keyframes which will be attached to various functions which again are attached to different body parts, facial muscles and multiple other moving bits. commonly the keyframes are linked to functions like position, scale, anchor point, rotation, opacity etc.
Layers: - In any form of media there are layers, layers are the elements which combine and create the finished product. https://www.youtube.com/watch?v=LsJiGF_Groo in this advert there are many layers that are merged together from the actual footage, visual effects, colour grading. On any editing software for any project there will be a tab which will have multiple layers consisting of various file types, generally each layer will be visually significant and should be able to be toggled on and off which allows you to see the product without that specific layer allowing you to correct, change or add to the project.
Monday, 3 March 2014
Corporate Promo Video
Market / Traget Audience
For my research into the target audience we decided to use their Facebook page to depict their target audience, as many people these days are familiar and use on a daily basis social media most of the people visiting their Facebook page were around the age of 18-25 years old. the vast majority of the audience are also into other dance, club, drinking pages.
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