Current Client Brief

After the business went under new management we decided to go back and create a new brief, we brought the other brief with us to let the new manager check the already arranged details of the video, our client then agreed to all of the details on the previous brief.

Genderist? - Film Theory

From the origin of film making women have been conveyed as being stupid, always 2nd, eye candy etc. in todays session we were taught the feminist or genderist film theory.

Laura Mulvey:

Laura Mulvey is a film theorist who is well known for her Essay "Visual Pleasure and Narrative Cinema" (also known as Visual and other pleasures) written in 1973, in the essay she expresses her thoughts and research of the Male Gaze  which in her words means "bearer of the look".

Naomi Wolf :

Naomi Wolf is an American author who is best known for her book "The Beauty Myth" written in 1991, Wolf gained popularity as spokesperson of third wave feminism. in the book Wolf argues that beauty as a normative value is entirely socially constructed.

After Effects and Photoshop

http://www.youtube.com/watch?v=Wpd_gq1vQQo&feature=youtu.be

This is the link to the clip i produced on Adobe After Effects.

to create this clip i worked in the motion tracking workspace which allowed me to first motion track the foreground and the background, by selecting the rotation button in the motion tracking tab i was able to use to points to help track the shot. in the process of this clip we tracked the raw clip twice, i was able to do this by creating a Null object which allows the data captured from the track to be stored in the Null object, this further allows you to create another two point track in which i tracked the background.

once i tracked the raw footage i opened Adobe Photoshop to duplicate the image three times and arrange them into different sizes, after this i used the clone stamp tool to add more grass around the castle, i then feathered the grass around the castle which is using a rubber at a big size and very low opacity so you blend the grass into the scene. i then used the RGB and curves colour tools to further help blend the image together. i then sent the image back to after effects and put the image i had just worked on over the top of the footage to make it look like the guy who is walking up the hill has discovered three old castles.

Corporate Promo Summary

The first task on the corporate assignment brief is called Research and planning, the brief asks us to research what we are doing before planning so this means researching the different codes and conventions of adverts/ promotional videos similar to the video our client wants us to make, we also have to research the legal issues of making a promotional video like rights to certain songs that the client wants, if there's certain brands of other companies etc.. we have to research other briefs which are in the film/TV industry, looking at aspect of the negotiation process, opportunities and the structure of the briefs.

The other part to this task is playing the video ,the task asks us to go out and find real clients to work for.
The planning part should also consist of meetings with or with out the client although making sure we still stay in contact with the client, and adding to our blog with pre-production.

The next part of the task asks us to physically shoot the planned footage for the video with our shooting schedule, shot list, script (if needed),

And finally we should evaluate all aspects of the assignment critically analysing the steps that we have been through and show we can elucidate what a corporate promo video is.

Psychoanalytic Theory

task

The object I have chosen to represent fear in the terms of psychoanalytic theory is an overall happy father.

The location to represent fear could be a empty house

Both my object and my location could work in a screenplay well, as I think an  empty house could provoke fear with just the one man who was a father going about his normal business as if there are other family members in the house. However the other family members have been dead for over 10 years now after the father, a local town businessman slaughtered his family. All of the furniture is covered up with thick plastic sheets, amongst this an estate agent is trying to get the man to sell his house as another family want to move in and have seen that only the one man lives there

Film theorists

Sigmund Freud
Sigmund Freud is the founding theory of psychoanalysis. Freud argued that the human mind is partitioned in three parts. The Ego, Super-Ego and Id. The Ego is the most screwed on, sensible and organised part of the mind which has to make sense of the other two. Freud also talked about "the uncanny", "that which reminds us of something from our childhood , long repressed, which now returns in an unfamiliar form", "something can be familiar, yet foreign at the same time resulting in a feeling of it being uncomfortably strange or uncomfortably familiar"

Jacques Lacan
Jacques is very influenced by Sigmund Freud's work and talks about "mirror phase" which is were children aged from two to three years old Realise that they are not attached to their mother and that they are their own person. Lacan means that we go through life trying to reconnect with the "real" self and sense of fullness that we experienced as children. He also says that we seek the "objet petit a"(the person or thing that will complete us) although it doesn't actually exist.

Research - Company

During my research process for the business my client runs, I came across their website amongst other review and information websites.

This is a screenshot of their front page.

 

 

on the front page you can find a description about the business and various other things describing what the Royal Hotel has to offer. The front page also displays the Royal Hotels contact details .

 

This was the only main information that we could however, because the other tabs do not function.

 

As well as researching on the internet our client also gave us a tour of the building, showing us the basement in which the hotel hosts the night club, the pub area, the restaurant area and various

 

 

 

 

 



Sound

The reason we didn't choose to use any other sound apart from music in the video is because our client wanted a visual promotional video in which potential customers that view the video will be more likely to come. We discussed other uses for sound other than music with our client like interviews with staff and with the customers. however our client was reluctant to give up their idea for the video so we stuck with music and no other sound.