Current Client Brief

After the business went under new management we decided to go back and create a new brief, we brought the other brief with us to let the new manager check the already arranged details of the video, our client then agreed to all of the details on the previous brief.

Genderist? - Film Theory

From the origin of film making women have been conveyed as being stupid, always 2nd, eye candy etc. in todays session we were taught the feminist or genderist film theory.

Laura Mulvey:

Laura Mulvey is a film theorist who is well known for her Essay "Visual Pleasure and Narrative Cinema" (also known as Visual and other pleasures) written in 1973, in the essay she expresses her thoughts and research of the Male Gaze  which in her words means "bearer of the look".

Naomi Wolf :

Naomi Wolf is an American author who is best known for her book "The Beauty Myth" written in 1991, Wolf gained popularity as spokesperson of third wave feminism. in the book Wolf argues that beauty as a normative value is entirely socially constructed.

After Effects and Photoshop

http://www.youtube.com/watch?v=Wpd_gq1vQQo&feature=youtu.be

This is the link to the clip i produced on Adobe After Effects.

to create this clip i worked in the motion tracking workspace which allowed me to first motion track the foreground and the background, by selecting the rotation button in the motion tracking tab i was able to use to points to help track the shot. in the process of this clip we tracked the raw clip twice, i was able to do this by creating a Null object which allows the data captured from the track to be stored in the Null object, this further allows you to create another two point track in which i tracked the background.

once i tracked the raw footage i opened Adobe Photoshop to duplicate the image three times and arrange them into different sizes, after this i used the clone stamp tool to add more grass around the castle, i then feathered the grass around the castle which is using a rubber at a big size and very low opacity so you blend the grass into the scene. i then used the RGB and curves colour tools to further help blend the image together. i then sent the image back to after effects and put the image i had just worked on over the top of the footage to make it look like the guy who is walking up the hill has discovered three old castles.

Corporate Promo Summary

The first task on the corporate assignment brief is called Research and planning, the brief asks us to research what we are doing before planning so this means researching the different codes and conventions of adverts/ promotional videos similar to the video our client wants us to make, we also have to research the legal issues of making a promotional video like rights to certain songs that the client wants, if there's certain brands of other companies etc.. we have to research other briefs which are in the film/TV industry, looking at aspect of the negotiation process, opportunities and the structure of the briefs.

The other part to this task is playing the video ,the task asks us to go out and find real clients to work for.
The planning part should also consist of meetings with or with out the client although making sure we still stay in contact with the client, and adding to our blog with pre-production.

The next part of the task asks us to physically shoot the planned footage for the video with our shooting schedule, shot list, script (if needed),

And finally we should evaluate all aspects of the assignment critically analysing the steps that we have been through and show we can elucidate what a corporate promo video is.

Psychoanalytic Theory

task

The object I have chosen to represent fear in the terms of psychoanalytic theory is an overall happy father.

The location to represent fear could be a empty house

Both my object and my location could work in a screenplay well, as I think an  empty house could provoke fear with just the one man who was a father going about his normal business as if there are other family members in the house. However the other family members have been dead for over 10 years now after the father, a local town businessman slaughtered his family. All of the furniture is covered up with thick plastic sheets, amongst this an estate agent is trying to get the man to sell his house as another family want to move in and have seen that only the one man lives there

Film theorists

Sigmund Freud
Sigmund Freud is the founding theory of psychoanalysis. Freud argued that the human mind is partitioned in three parts. The Ego, Super-Ego and Id. The Ego is the most screwed on, sensible and organised part of the mind which has to make sense of the other two. Freud also talked about "the uncanny", "that which reminds us of something from our childhood , long repressed, which now returns in an unfamiliar form", "something can be familiar, yet foreign at the same time resulting in a feeling of it being uncomfortably strange or uncomfortably familiar"

Jacques Lacan
Jacques is very influenced by Sigmund Freud's work and talks about "mirror phase" which is were children aged from two to three years old Realise that they are not attached to their mother and that they are their own person. Lacan means that we go through life trying to reconnect with the "real" self and sense of fullness that we experienced as children. He also says that we seek the "objet petit a"(the person or thing that will complete us) although it doesn't actually exist.

Research - Company

During my research process for the business my client runs, I came across their website amongst other review and information websites.

This is a screenshot of their front page.

 

 

on the front page you can find a description about the business and various other things describing what the Royal Hotel has to offer. The front page also displays the Royal Hotels contact details .

 

This was the only main information that we could however, because the other tabs do not function.

 

As well as researching on the internet our client also gave us a tour of the building, showing us the basement in which the hotel hosts the night club, the pub area, the restaurant area and various

 

 

 

 

 



Sound

The reason we didn't choose to use any other sound apart from music in the video is because our client wanted a visual promotional video in which potential customers that view the video will be more likely to come. We discussed other uses for sound other than music with our client like interviews with staff and with the customers. however our client was reluctant to give up their idea for the video so we stuck with music and no other sound.

Genre

In today's session we discussed the genre film theory and different peoples views and opinions on the for or against Genre. First we were asked to write down the iconography of a western movie, we were then  asked to create a poster which had no relevance to any type of genre and let the class try and guess what genre type it would fit in . for our poster we wanted to be as vague as possible by having just the eye. for this 20 minute task I just grabbed an image off of google images and played around with the text and colourisation tools, like curves, RGB and various other tools.

later we were asked to choose from two quotes one being for genre and one against. I decided to go for genre, as i feel that we as a race have to categorise everything, we always form queues we have to order things in a certain way and if we lived in a world without genre not only would it cause a massive headache for everybody but we will find a different way of defining a film i.e the person who directed it and other people that contributed, what type of equipment was used, actors etc. genre is a way for us to look at films in a linear way and depict a target audience for specific genres. 



meeting - 5

Meeting 5 - 07/02/2014


The Client approved of the completed work and  allowed us complete creative control in the choice of music for the Promotional video

meeting - 4

 

Meeting 4 - 31/01/2014

 

After a brief run-through of the plan we decided to start the filming today she was happy to let us film anywhere we wanted.

 

 

meeting - 3

Meeting 3 - 24/01/2014

 

We had a complication with the client and were directed to deal with a new member of the team so we printed the brief again and gave it to the new client Cherish Roach thankfully she pretty much agreed to everything that Don had already set us which meant we could continue with our idea.

 

meeting - 2

 Meeting 2 - 17/01/2014

 

We gave Don the brief in which we spoke about and agreed to full access to the location some things he specified were he wanted it available for there Facebook page and if possible to have it on DVD format he wanted the actual Promo to be aimed at 25+ and mentioned that a good time to film would be the 31st at a club night he's having.

 

 

Location Report - INT

Location:       The Royal Hotel (Interior)

 

 

Address:

1 High Street

Southend

Essex

SS1 1JE

 

Contact Person:

 

Cherish Roach

Position: 

Bar Manager

 

 

Electricity

 

Available plug sockets for charging

 

 

Audio

 

Music

Civilian

 

Lighting

 

Extra lighting may be required

1 extra light 

 

Set

 

Some furniture may need to be moved

 

 

Logistics

 

10 minute walk from the college

 

meeting - 1

Meeting 1 - 10/01/2014

 

We asked Don Johnson if he wanted to be our client for our Corporate Promo assignment he expressed that he likes the thought of us making a Promo for The Royal Hotel we then decided that in our next meeting we would get him to look at the brief

 

Lighting Plan - corporate promo

When we filmed the royal hotel we were very limited to what lighting was available. The only lighting that was available was mostly spotlights dotted around and natural light during the day.

We recorded the shots of the bar and hotel during the day which was useful as there was very low light in the bar due to the bar having a few spotlights at the back of the bar and at the back of the seating area with a couple of spotlights dotted around the middle.

We recorded the candlelight event at night so we had to turn the ISO on our DSLR's up to 3200 which meant that we had a tiny bit of grain. However you can't really see it once we colour graded the footage. So now I know that when I go out and film next time I will turn the aperture up as well to compensate for the poor lighting in the bar.

The night club parts were recorded in the basement so we had to turn the ISO up even higher to 6400 which made the footage look even more grainy, our client didn't have any other lights to turn on which made shooting customers dancing incredibly challenging as through our eyes it looked dark and through the camera it looked like we had not taken the lens cap off.

Shotlist

. the first shot will be an establishing shot of the Royal Hotel then panning into the entrance, this will all be handheld.

. the second shot will be stills taken of the inner restaurant area building p to the night club stuff.

. the next shot will be montage shots of the bar so we might put the camera on the bar and get a shot of looking down the bar, and mainly wide shots of the bar area.

. the fourth shot will be a shot of the camera flying up the stairs of the hotel.

. now moving onto the nightclub stuff

. the first shot should be following people walking down the stairs and into the nightclub.

. the next shots will be montage shots and mostly improvised like various shots of the DJ

. The finishing shot will be a final establishing shot of the royal hotel.

Location Report-EXT

Location:       The Royal Hotel (Exterior)

 

 

Address:

1 High Street
Southend
Essex
SS1 1JE

 

Contact Person:

Cherish Roach

Position: 

Bar Manager

Electricity

 

Exterior location

No Electricity Available/required

 

Audio

 

Road Nearby

Public noise

Possibly Construction sounds

 

Lighting

 

Lots of Natural Light (if shooting in the dark lights on sight)

 

No portable Lights required

 

Set

 

Seafront in the Background 

 

Logistics

 

Close to college 10 minute walk

After Effects - Title sequence

in this session today i created a title sequence which could be used for a trailer, this type of sequence is commonly used in TV shows like X Factor, Britans got Talent and many others. i started this composition from scratch. first off i created a text layer and a new camera which the lens was set to 28mm as there isn't much distance between each layer in the comp so there will be less DOF(Depth Of Field), I then key framed the Z axis of the text to -1000 so the text disappeared off of the screen i then set another keyframe 8 keyframes in and set the Z axis of the text to its normal size 0. after duplicating the layer i noticed that there was a little jitter between each layers keyframes, to fix this i right clicked on the furthest keyframe and clicked on the keyframe interpolation button which opened  another tab which displayed three buttons the top button said linear but the middle button said auto which basically means that After Effects is guessing the calculations which is not what i wanted as i typed in the exact numbers i wanted for the key-frames, this fixed the issue and I continued to duplicate the text and re-type something else until I finished on "cinemas" to polish the final edit I added motion blur to give the text realism as it flies onto the screen.

Original Client Brief for Corporate Promo

this is the client Brief for my group. This is the client before the company went under new management.

Adobe After Effects - Camera Projection

http://www.youtube.com/watch?v=5YCtb1XYczo&feature=youtu.be

This effect was created in Adobe After Effects using the camera projection technique. I had four different PNG files which where edited into different sizes. When you first import your footage into After Effects, it imports it as a 2D composition, so we had to create a virtual 3D camera in After Effects , in the camera creating options you can choose from various preferences like what lens you want on the camera, i picked the 35mm lens so it could pick up a decent amount of DOF (Depth Of Field). At the bottom of the viewing screen there is a button which should say active camera, when you click into that it opens a little tab which has options like top, bottom, left, right. i clicked on the top button which allowed me to see the composition from a birds eye view, once in this mode we could move each PNG image further back to create perspective. once all of the images were in the correct place i moved the focus point of the virtual camera to the furthest point which was the sky by clicking and dragging the middle crosshair to the back line which is the sky.

after this i key-framed the Y axis of the comp to make it look like the viewer is peeking over the wall, i also key-framed the aperture of the virtual camera so that at the start the sky is really out of focus and as the camera rises slowly the aperture returns to perfect focus.