The first task on the corporate assignment brief is called Research and planning, the brief asks us to research what we are doing before planning so this means researching the different codes and conventions of adverts/ promotional videos similar to the video our client wants us to make, we also have to research the legal issues of making a promotional video like rights to certain songs that the client wants, if there's certain brands of other companies etc.. we have to research other briefs which are in the film/TV industry, looking at aspect of the negotiation process, opportunities and the structure of the briefs.
The other part to this task is playing the video ,the task asks us to go out and find real clients to work for.
The planning part should also consist of meetings with or with out the client although making sure we still stay in contact with the client, and adding to our blog with pre-production.
The next part of the task asks us to physically shoot the planned footage for the video with our shooting schedule, shot list, script (if needed),
And finally we should evaluate all aspects of the assignment critically analysing the steps that we have been through and show we can elucidate what a corporate promo video is.
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