Wednesday, 18 June 2014

Viral Advert Evaluation

The company i decided to advertise for my Viral Advert was Hard Rock Cafe. the advert is about an asteroid that is flying through space and then crashes into the earth and reveals the Hard Rock Cafe logo.

to achieve this i used green screen footage of an asteroid flying through space, to get rid of the green i used the after effects plug-in Key-Light which allows you to use a pipet tool to click on the green which replaces it with the background alpha channel, to make sure the green was completely gone i switched to the screen matte view which shows the image in black and white, you can then use the screen matte clip white and black tool to increase the amount of white in the asteroid image until they are completely black and white. this then allowed me to place a JPEG image of space behind the asteroid after switching back to the final result in the view.

I repeated the steps for the next green screen where the asteroid crashes into the earth. I then added the Hard Rock CafĂ© logo and key-framed the opacity at the start of the image to midway through to create a fade in effect. after this I added the composition to the render queue and exported it.

Hard Rock Cafe - Viral Advert


Sunday, 15 June 2014

Viral Advert Production Schedule

17th May- idea generation.

19th May- finalise idea

20th May- locate sources and begin to compose viral advert

24th May- 1st draft of composite

30th May - 2nd draft of composite

2nd June- polish off any hiccups in the composite

3rd June-submit viral advert

Script 2nd draft for my Viral advert

EXT. Space.

An asteroid from the distance begins to rotate and fly towards us.

EXT. Desert - Midday

the asteroid has now penetrated the earth and is falling from the sky. the asteroid crashes into the ground creating debris which flies everywhere.

EXT. Meteor - midday

a close up of the meteor reveals some words, reading "Hard Rock Cafe"

FMP - Flawless


Shot List for my Viral Ad

1st shot - static wide shot of space, keeping still whilst the asteroid flies past to the left.

2nd shot - static wide shot tilted up towards the sun.

final shot - static extreme close up of the asteroid revealing Hard Rock Cafe

Script 1st draft for my Viral Advert

EXT. Space.

An asteroid from the distance begins to rotate and fly towards us.

EXT. Desert - Midday

the asteroid has now penhich flies everywhere.

INT. Cafe
a man with his family eating lunch notice a loud roaring noise and quickly run out side to discover an asteroid crashing down

EXT. Desert - Midday

the asteroid has now penetrated the earth and is falling from the sky. the asteroid crashes into the ground creating debris which flies everywhere.

EXT. Meteor - midday

a close up of the meteor reveals some words, reading "Hard Rock Cafe"