The company i decided to advertise for my Viral Advert was Hard Rock Cafe. the advert is about an asteroid that is flying through space and then crashes into the earth and reveals the Hard Rock Cafe logo.
to achieve this i used green screen footage of an asteroid flying through space, to get rid of the green i used the after effects plug-in Key-Light which allows you to use a pipet tool to click on the green which replaces it with the background alpha channel, to make sure the green was completely gone i switched to the screen matte view which shows the image in black and white, you can then use the screen matte clip white and black tool to increase the amount of white in the asteroid image until they are completely black and white. this then allowed me to place a JPEG image of space behind the asteroid after switching back to the final result in the view.
I repeated the steps for the next green screen where the asteroid crashes into the earth. I then added the Hard Rock Café logo and key-framed the opacity at the start of the image to midway through to create a fade in effect. after this I added the composition to the render queue and exported it.
50156377 Christian Dudmish level 3 TV and Film
Wednesday 18 June 2014
Sunday 15 June 2014
Viral Advert Production Schedule
17th May- idea generation.
19th May- finalise idea
20th May- locate sources and begin to compose viral advert
24th May- 1st draft of composite
30th May - 2nd draft of composite
2nd June- polish off any hiccups in the composite
3rd June-submit viral advert
19th May- finalise idea
20th May- locate sources and begin to compose viral advert
24th May- 1st draft of composite
30th May - 2nd draft of composite
2nd June- polish off any hiccups in the composite
3rd June-submit viral advert
Script 2nd draft for my Viral advert
EXT. Space.
An asteroid from the distance begins to rotate and fly towards us.
EXT. Desert - Midday
the asteroid has now penetrated the earth and is falling from the sky. the asteroid crashes into the ground creating debris which flies everywhere.
EXT. Meteor - midday
a close up of the meteor reveals some words, reading "Hard Rock Cafe"
An asteroid from the distance begins to rotate and fly towards us.
EXT. Desert - Midday
the asteroid has now penetrated the earth and is falling from the sky. the asteroid crashes into the ground creating debris which flies everywhere.
EXT. Meteor - midday
a close up of the meteor reveals some words, reading "Hard Rock Cafe"
FMP - Flawless
this is the link to my FMP https://www.youtube.com/watch?v=pkcm1qH8eZc&feature=youtu.be
Shot List for my Viral Ad
1st shot - static wide shot of space, keeping still whilst the asteroid flies past to the left.
2nd shot - static wide shot tilted up towards the sun.
final shot - static extreme close up of the asteroid revealing Hard Rock Cafe
2nd shot - static wide shot tilted up towards the sun.
final shot - static extreme close up of the asteroid revealing Hard Rock Cafe
Script 1st draft for my Viral Advert
EXT. Space.
An asteroid from the distance begins to rotate and fly towards us.
EXT. Desert - Midday
the asteroid has now penhich flies everywhere.
INT. Cafe
a man with his family eating lunch notice a loud roaring noise and quickly run out side to discover an asteroid crashing down
EXT. Desert - Midday
the asteroid has now penetrated the earth and is falling from the sky. the asteroid crashes into the ground creating debris which flies everywhere.
EXT. Meteor - midday
a close up of the meteor reveals some words, reading "Hard Rock Cafe"
An asteroid from the distance begins to rotate and fly towards us.
EXT. Desert - Midday
the asteroid has now penhich flies everywhere.
INT. Cafe
a man with his family eating lunch notice a loud roaring noise and quickly run out side to discover an asteroid crashing down
EXT. Desert - Midday
the asteroid has now penetrated the earth and is falling from the sky. the asteroid crashes into the ground creating debris which flies everywhere.
EXT. Meteor - midday
a close up of the meteor reveals some words, reading "Hard Rock Cafe"
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