Thursday 5 June 2014

Ident Ideas and Mind Map


This is the first idea for my ident. this idea would be difficult to execute as i would have to have  a close up shot of someone spinning a gun whilst catching it in almost the same place. the visual effects side would be relatively straight forward as i would have to colour grade the footage using the RGB channels, either through the Adobe After Effects plug-in Colour Finesse or Adobe Speed Grade. after 
this i would zoom in to the barrel of the gun and then add text onto the barrel the text will be a 3D element of the ident as it will wrap around the cylinder shape instead of being a flat 2D image.

this is my second idea which again would be difficult to execute as i would need real footage of someone mopping the floor. to achieve this ident i would film the footage, colour grade it and then in After Effects i would add the text to the water which will be a 2D element. however if i motion tracked the footage and attached the text to the water it would make the text look 3D. i would then add a slide fade to the text and keyframe it correctly to the timing of the mop, this would give the illusion that the mop is mopping over the text.

For this idea i wanted to create an animated ident. this would involve me retrieving a virtual 3D sculpted plane with a blank background around it, then adding a blue sky to the back ground, after this i would keyframe the position of the plane to make the plane look like its flying and then keyframe the anchor point of the plane to spin around. i would then zoom into the windows of the plane which would reveal the company name. 
this is the mind map for all of my ident ideas. in this mind map i briefly touch on various ideas and techniques for my ident, including genre, styles and visual effects. 
this is the final idea. this ident would be created over a time lapse of people in a busy spot. the camera would be moving slowly to the right revealing a blank wall, slowly showing the production name. this idea would be fairly difficult to design as i would need time-lapse footage with something to add the text layer to which would make the text 3D. 

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