Ident Research!

This is the 2013 Ident for the Comedy Central channel.

Design : The design for this ident is pretty basic as it consist of the text jolting around the screen whilst the colour of the screen changes into different colours.                                                                       Purpose : the purpose of this ident I think is to look professional whilst making fast cuts and animations to entertain the audience and make sure that the audience will remember the channel.                       Intent:  the intent of this ident is to entertain the audience primarily but as its quite a simple idea think they are aiming at young adults to adults. 

This is the ident of the Kerrang music channel. 

the design for this ident is interesting because its half visual effects and half  real footage. the ident focuses on a "power ranger" like hero who has to fight a monster. the ident is fast paced and has shaky footage to add to the "realism" of the fight but its reaching out to the head banging audiences by adding the shakiness and fast cuts to the ident.
This is the ident for the C4 channel. all of the idents that C4 produce are always interesting as they vary from different locations but all have the same concept, which is different parts of the environment in the scene form the logo for C4. the target for C4 is 16 - 34 so this ident is effective in hitting that target audience by making the ident appeal to younger audiences, by varying the locations and design but also appealing to the older audiences by shooting real life footage combined with CGI. the intent of this ident is to entertain the audience but also make the viewer feel immersed in what they're about to watch.

This is the ident for the Itv 2 channel. this is the most recent ident which itv have broadcast, it involves a woman walking her dog (who has a lions main on) through a tunnel. there is quite a contrast of colours in this ident as the woman is very flamboyant through the dull grey tunnel, the dog and two boys on bikes also stand out from the background but the woman more so than the others. the target audience for itv is 16 - 34, i think the ident appeals to this particular audience firstly because there is two young boys and an older woman which instantly is hitting both ends of the scale, the ident also uses a professional shot of tracking the woman walking, the bright colours in contrast with the dull background would also draw the viewers in as its appealing to the eye. the intent of this ident is to draw the audience in to an entreating channel by using the bright colours in contrast, its much like the Kerrang ident where they use lots of bright colours with dull backgrounds.