This is my finished ident which was created in Adobe after effects. this was my final idea which i actually went ahead and made.to construct this ident I used free stock footage of a panning shot of the Big Ben building in London and tracked the shot using the motion tracker in after effects which then allowed me to create a 3D camera which would further allow me to add text to a wall without the text moving with the camera shot.
I like this ident, I think it came out how I planned it to I wanted to aim at a more mature audience from around 20 - 30 years old, I think I achieved it as it looks quite stylish and modern but also looks to a professional standard. I experimented a lot with the motion tracking side by playing with the text in various positions on the different colourful star like things that you get once you've tracked the footage I also experimented a lot with the colour and font of the text as I didn't want to have a comical type font with bright rainbow colours because I'm not aiming at toddlers.
There are only a couple of things that i don't really like about it, for instance I would have liked to spend more time trying to get the perfect font colour and font so it would blend more smoothly to the background, I would have also liked to shot my own footage so I can have more to work with.
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